226. The "Low And High" Strategy
The "how ($ a low price) can get you over ($ a high price) worth of (type of bonuses/or products)…" strategy tells your prospects that your product package is a real bargain. You could tell them that they would have to be crazy to pass it up. You can mention that even if they already own a few of the products, it’s still worth it or you could offer them an even lower price if they can prove that they already own a few of the products.
227. The "Just Guess" Strategy
The "just guess how much (your product or bonuses) is worth…" strategy tells your prospects they will likely be pleasantly surprised at the value they are getting because you mentioned it. You can even make a guess for them and lead up to the total value. For example, no not ($), no not ($), no not ($), the total value is ($). Then reveal how low a price they will get it for.
228. The "Constructive Criticism" Strategy
The "bonus: I’ll critique your (something related to your product)…" strategy tells your prospects that you’ll give them some constructive criticism for no cost. It should allow them to help gain their desired benefit easier with your product than without your helpful advice. You could do it in person, over the phone, via e-mail, etc.
229. The "Order Them All" Strategy
The "you must purchase the product and upsell it to qualify for my bonus…" strategy tells your prospects that you will give them a personal bonus if they order the front-end product and one-time offer product through your affiliate link. If you want, you could even require that they order the back-end product.
230. The "Past Product" Strategy
The "I have a proven track record, see a picture of all my past products:…" strategy tells your prospects that you’ve developed successful products in the past and your new one is no exception. You could even show them your past sales records, order totals, testimonials, case studies, success stories, etc.
231. The "One Now, One Later" Strategy
The "free bonus: get my new product that is launching on (date)…" strategy tells your prospects they won’t have to pay for one of your future products if they purchase your main product now. It will save them money and you can tell them the exact date they will get access to it.
232. The "Is Bigger Better?" Strategy
The "a multi-million dollar corporation didn’t want me to release this product…" strategy tells your prospects that even a huge company that is your competition knows your product is good. Of course, if you tell your prospects something like that, it needs to be completely true.
233. The "Don’t Give Up" Strategy
The "sometimes it’s hard to achieve your goals but don’t give up now…" strategy tells your prospects that if they don’t throw in the towel and get over their obstacles, it will be well worth it. You can mention that your product will make it easier for them.
234. The "Never Done Before" Strategy
The "no sale like this has ever been done before…" strategy tells your prospects that the way you are selling, marketing or presenting your product is very unique. Sometimes people buy just because your offer is different from the others. You just need to be creative. Other sales that have made their marks are fire sales, take-away sales, holiday sales, 72-hour sales, etc.
235. The "Pick Your Level" Strategy
The "choose your product level…" strategy tells your prospects that you are offering your product at different price levels and product package contents. You’ll be able to cater for everyone’s budget and situation. It could be free, medium, deluxe, diamond, gold, silver, etc. You should list what each package level comes with and give them a chance to upgrade their packages later on.
236. The "Right Stuff" Strategy
The "the only people that should order are (a description of those types of people)…" strategy tells your prospects they need to be a certain type of person in order to gain their desired benefits from your product. It could be related to certain abilities, skills, emotions, education levels, accomplishments, occupations, etc.
237. The "Buy Low And Profit" Strategy
The "you can either buy high priced resell rights or low priced ones and make a profit…" strategy tells your prospects they are more likely to make a profit buying your lower priced rights. Once they understand the whole concept they may go back to your business more often for low priced resell, master resell and private label rights.
238. The "Going Public" Strategy
The "we are set to go public in the next few months…" strategy tells your prospects that your company is doing really well if you will be entering the stock market (if it’s true). Most people assume that stock market companies sell a lot of products and make big profits. It might make them more comfortable buying from you because you need to make the shareholders happy too.
239. The "Clarification" Strategy
The "for clarification, here’s what I mean…" strategy tells your prospects that in case they don’t quite understand part of your offer, you are going to simplify it for them. People don’t usually purchase products from offers they don’t understand. You could also show pictures, graphs, and graphics to help clarify your offer.
240. The "If You See This" Strategy
The "if you still see this page then you’re one of the first (no.) people…" strategy tells your prospects they can still get your special offer. Your special offer could be a discount, a bonus for purchasing through your affiliate link, extra bonus products, etc. Sometimes people don’t order because they are not sure if they still have a chance to get a good deal.
241. The "More Than Most" Strategy
The "you’ll know more than (no.)% of all (types of people)…" strategy tells your prospects that by purchasing your product, they will be more informed or skilled than the majority of people who aren’t. People like to know that they will know more than others do. It gives them an advantage in life.
242. The "Intimidation" Strategy
The "I understand that it can be intimidating trying to make the right investment…" strategy tells your prospects you realize there are so many product choices and sales pitches out there that it can be a confusing decision. You just need to simplify it for them by comparing all their choices side-by-side. You will be putting your product up against your competitor’s and comparing the benefits.
243. The "They Don’t Brag" Strategy
The "(the affiliate product owner’s name) won’t tell you this because they don’t like to brag…" strategy tells your prospects you are going to tell them some credible information about the owner of the affiliate product you are promoting. It could be things like: they are a doctor, won certain awards, reached some interesting goals, etc. It will persuade people to buy based on the product owner’s personal or professional achievements.
244. The "Nothing To Show" Strategy
The "many people spend (no.)(months/years) and ($) for (your product’s benefit) and have nothing to show for it…" strategy tells your prospects that a lot of people take the hard road to gain their desired benefit to only end up failing at the end. If you can show them how your product can take away or minimize all those obstacles and improve their life, you will make a lot of money.
245. The "Lower Than Others" Strategy
The "it’s not going to cost you the normal ($) or even 1/(no.) of that…" strategy tells your prospects that they aren’t going to pay anywhere close to what others have paid for your product in the past. You just need to give them a believable reason why the price is so low now, like they fell off the shelf and are slightly damaged, you made a deal with your supplier, you have to clear inventory for a new product, etc.
246. The "Similar Suggestions" Strategy
The "people that have purchased (your product name) are also interested in…" strategy tells your prospects to check out your other products or affiliate products that your customers have bought from you. You are more likely to get backend sales because of the similarities between the customers who purchase your main product and that purchase or look at those other products.
247. The "Read And Benefit" Strategy
The "you’ll get more benefits from reading this letter than purchasing one of my competition’s products…" strategy tells your prospects that your sales letter contains beneficial information. They will get a freebie for reading and save money by not having to purchase your competition’s product. Of course, you’ll present your own product to them and tell them why it’s different and better.
248. The "Don’t Skip A Word" Strategy
The "if you want to (your product’s benefit), read every word of this letter…" strategy tells your prospects not to skip one word of your sale letter and they will reach their goals. You can tell them if they read every word, they’ll understand why it’s so important to purchase your product.
249. The "Live Or Recorded" Strategy
The "there are only (no.) live spots available…" strategy tells your prospects there are only so many people that can attend your live teleseminar, seminar or webinar event. You can tell them that the rest of the people will only get recordings of the event. As you may know, reality shows are all the rage now so limiting a live event can trigger a large amount of sales.
250. The "It’s Not For Sale" Strategy
The "this is not for sale anywhere or at any price…" strategy tells your prospects that they will have to do something other than buying your product to own it. It could be purchasing a different product, sending traffic to your web site, giving you a success story, etc. You can even limit the number you have available and tell them after your goal is achieved, it will be gone forever.
Source:Personal Finance
